Designing a book cover

Our last assignment this week was to design a book cover for one of these books: “Rosemary’s Baby” by Ira Levin: use complementary colours to express anguish and uncertainty. “Animal Farm” by George Orwell: use analogous colours with a contrasting accent to express disagreement and discontent. “The Secret Garden” by Frances Hodgson Burnett: use secondaryFortsett å lese «Designing a book cover»

Creating a logo using Gestalt Principles

The third and last learning activity these weeks is about the Unilever logo, and the Gestalt Principles we worked on in Ma01 – Design Principles. Assignment 1: Look at the following logo and consider the shape, form, simplicity of design and the way it communicates. The Unilever logo is a brilliant way to express allFortsett å lese «Creating a logo using Gestalt Principles»

Understanding positioning

For our brand identity weeks (4-5) we got three different learning activities. The first one is about understanding positioning. Here we go: Assignment 1: Look at the following logos and explain in your own words what you consider their positioning to be. Instagram At first glance, we see that the Instagram logo is a simplificationFortsett å lese «Understanding positioning»

MA01 – Design principles

In this assignment I have researched the following eight principles: figure/ground, continuation, closure, proximity, similarity, symmetry, common fate and prägnanz. The assignment also said to choose three of them, and create illustrations for each one by hand. In addition to the given resources: pencil, paper and knife, I have mainly played around with paint andFortsett å lese «MA01 – Design principles»